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Host factors of site promotion in Google
E-A-T
Host factors, which put in the age of the domain, belong to profile and additional up to date characteristics of the host are supplemented past other ones. And if you think that for well-to-do marketing in Google you nevertheless sufficient to purchase a few contacts - you're wrong.
E-A-T, i.e. effectiveness, trustworthiness and authority, is becoming more and more important. Yes, in the Cyrillic segment of the Internet, this factor will get weight for a long time, but judging by the acknowledge of sites in the bourgeunet - it will be a heavy blow to many sites.
Google, subsequently Yandex, one of its tasks considers ranking honorable sources. And moreover, E-A-T Google representatives call the key ranking signal. And this is logical: complete you dependence inaccurate or even outright wrong guidance gone it comes to your health or finances?
No assistance can be anonymous. every article must have an author. And this author should be an expert, not a hired copywriter from the exchange, rewriting someone else's article of unexceptional origin.
Here's what you infatuation to complete to optimize E-A-T scores for your site.
Find an expert. You can find one in your company or entrance a professional pleasant to proclaim their article upon your site. In some fields (e.g. medicine), there are not quite no supplementary options: articles must be written and signed by a genuine expert. edit more about promoting medical clinic websites.
Confirm information. E-A-T uses human assessors for evaluation, and in their law they use not on your own your website, but in addition to uncovered sources. This means that any important instruction should be accompanied by friends to authoritative sources, and be accompanied by details practically the content creator.
Work upon your site's authority and reputation. How can Google, its employees, and regular users figure out that your site is an authoritative source? afterward upon a time, Google used citations to reach this: if you're referenced, you're an authority. Today, citations are no less important. And, of course, you should be cited by authoritative sources within your own field.
E-A-T becomes the filter without which there is no fortuitous to acquire to the summit at all, and without meeting its requirements neither links, tall textual relevance, nor visual search will create any difference.
Link Profile
Yes, links, although edited in importance for promotion, are yet a necessity for promoting sites upon Google. And in Runet Google does not present to the associate profile of the site is not therefore picky: in a low-competitive bay to acquire to the top can encourage even runs upon low-quality and non-thematic directories.
However, outside the CIS countries selection of connections have to pay much more attention: a toxic associate can seriously ruin the rating of your site. http://anantsoch.com/members/jokedrum24/activity/772522/ of promotion subsequent to the put up to of connections are satellite site networks (PBNs) and dropped domains (dropships). PBN are created from drops: there was a good site considering reputation and belong to mass. after that it was comprehensibly abandoned, did not extend. Not to lose the good: the domain is bought out, and the site is restored in the search. lonesome here are the tasks and goals it has a entirely different: it is needed to tackle to the promoted "money" site.
However, this is not the only use of drops. Everyone has heard virtually the "sandbox" filter: Google does not trust extra sites and artificially restrains their ranking. No concern how good your content is, you won't see the first loud traffic from Google until six months to a year later, or even later.
To overcome this filter, purchase out antiquated single-handedly domains afterward a good reputation and connect profile and understandably "glue" it to a supplementary domain by 301 redirect. Thus, the new site rapidly appears age and reputation, and once them - and positions in search.
Multilevel join profiles are becoming increasingly important. remember the history: subsequent to the arrival of "Minusinsk" sites that fell under the filter for the use of SEO-links began to frantically acquire rid of such links. And this is not an easy matter: if you can helpfully not pay for rented links from "Sapa", then to cut off the "eternal" join is not consequently easy. You compulsion to way in the webmaster of the donor site and someway convince him to cut off the link. Most often - for other money.
This does not happen if you use multi-level associate profiles. The first level consists of authoritative, high-quality sites, perhaps from your own PBN-network. all dubious join trash is used for the second, or even third level, without referring to the promoted "money" site directly. read more in our article upon linkbuilding.