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Branded online slot games have been around for a while and offer an immersive experience for players. They are a great way to draw new players and increase the profits of online casinos. They can be more challenging to develop than other slot games. They must be designed in a way that can draw the attention of people who love the movie, brand, or celebrity that they are built on. This can be a challenge as the game's creators must work within the constraints of the brand's guidelines, while still creating a fun game. The acclaim of branded online slot games has been driven by the fact that players are more likely to play a game that is inspired by something they are familiar with. They can easily relate to the characters and storyline from the television or film and feel more at ease. This is why some of the biggest brands are releasing their own slot machines. Some of the first branded slots to hit online casinos were the Lara Croft games, released by Microgaming in 2004. 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