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Host factors of site publicity in Google
E-A-T
Host factors, which complement the age of the domain, join profile and extra familiar characteristics of the host are supplemented in imitation of extra ones. And if you think that for successful promotion in Google you nevertheless sufficient to buy a few associates - you're wrong.
E-A-T, i.e. effectiveness, trustworthiness and authority, is becoming more and more important. Yes, in the Cyrillic segment of the Internet, this factor will get weight for a long time, but judging by the state of sites in the bourgeunet - it will be a stuffy blow to many sites.
Google, like Yandex, one of its tasks considers ranking well-behaved sources. And moreover, E-A-T Google representatives call the key ranking signal. And this is logical: complete you need inaccurate or even outright wrong guidance afterward it comes to your health or finances? https://anotepad.com/notes/865f3gat can be anonymous. every article must have an author. And this author should be an expert, not a hired copywriter from the exchange, rewriting someone else's article of undistinguished origin.
Here's what you habit to pull off to optimize E-A-T scores for your site.
Find an expert. You can find one in your company or admission a professional to your liking to state their article on your site. In some fields (e.g. medicine), there are roughly no supplementary options: articles must be written and signed by a real expert. right to use more practically promoting medical clinic websites.
Confirm information. E-A-T uses human assessors for evaluation, and in their undertaking they use not forlorn your website, but along with external sources. This means that any important information should be accompanied by links to authoritative sources, and be accompanied by details nearly the content creator.
Work on your site's authority and reputation. How can Google, its employees, and regular users figure out that your site is an authoritative source? next on a time, Google used citations to realize this: if you're referenced, you're an authority. Today, citations are no less important. And, of course, you should be cited by authoritative sources within your own field.
E-A-T becomes the filter without which there is no unintentional to get to the summit at all, and without meeting its requirements neither links, high textual relevance, nor visual search will create any difference.
Link Profile
Yes, links, although reduced in importance for promotion, are still a necessity for promoting sites on Google. And in Runet Google does not gift to the colleague profile of the site is not correspondingly picky: in a low-competitive bay to acquire to the top can help even runs upon low-quality and non-thematic directories.
However, uncovered the CIS countries selection of friends have to pay much more attention: a toxic join can seriously destroy the rating of your site.
The main means of publicity taking into consideration the back up of friends are satellite site networks (PBNs) and dropped domains (dropships). PBN are created from drops: there was a good site bearing in mind reputation and partner mass. next it was clearly abandoned, did not extend. Not to lose the good: the domain is bought out, and the site is restored in the search. by yourself here are the tasks and goals it has a no question different: it is needed to forward to the promoted "money" site.
However, this is not the single-handedly use of drops. Everyone has heard not quite the "sandbox" filter: Google does not trust supplementary sites and artificially restrains their ranking. No issue how fine your content is, you won't see the first frightful traffic from Google until six months to a year later, or even later.
To overcome this filter, purchase out out of date and no-one else domains taking into consideration a good reputation and colleague profile and helpfully "glue" it to a further domain by 301 redirect. Thus, the further site quickly appears age and reputation, and in the manner of them - and positions in search.
Multilevel member profiles are becoming increasingly important. remember the history: when the initiation of "Minusinsk" sites that fell below the filter for the use of SEO-links began to frantically acquire rid of such links. And this is not an easy matter: if you can simply not pay for rented friends from "Sapa", later to separate the "eternal" colleague is not as a result easy. You obsession to door the webmaster of the donor site and someway persuade him to separate the link. Most often - for other money.
This does not happen if you use multi-level link profiles. The first level consists of authoritative, high-quality sites, perhaps from your own PBN-network. every dubious member garbage is used for the second, or even third level, without referring to the promoted "money" site directly. entry more in our article on linkbuilding.