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Host factors of site promotion in Google
E-A-T
Host factors, which attach the age of the domain, link profile and extra aware characteristics of the host are supplemented in imitation of extra ones. And if you think that for rich publicity in Google you nevertheless enough to buy a few associates - you're wrong.
E-A-T, i.e. effectiveness, trustworthiness and authority, is becoming more and more important. Yes, in the Cyrillic segment of the Internet, this factor will gain weight for a long time, but judging by the welcome of sites in the bourgeunet - it will be a unventilated blow to many sites.
Google, like Yandex, one of its tasks considers ranking reliable sources. And moreover, E-A-T Google representatives call the key ranking signal. And this is logical: realize you dependence inaccurate or even outright incorrect instruction subsequently it comes to your health or finances?
No opinion can be anonymous. every article must have an author. And this author should be an expert, not a hired copywriter from the exchange, rewriting someone else's article of secret origin.
Here's what you need to realize to optimize E-A-T scores for your site.
Find an expert. You can find one in your company or way in a professional enjoyable to herald their article on your site. In some fields (e.g. medicine), there are just about no further options: articles must be written and signed by a genuine expert. admission more nearly promoting medical clinic websites.
Confirm information. E-A-T uses human assessors for evaluation, and in their affect they use not deserted your website, but in addition to outdoor sources. This means that any important suggestion should be accompanied by associates to authoritative sources, and be accompanied by details virtually the content creator.
Work on your site's authority and reputation. How can Google, its employees, and regular users figure out that your site is an authoritative source? in the manner of upon a time, Google used citations to get this: if you're referenced, you're an authority. Today, citations are no less important. And, of course, you should be cited by authoritative sources within your own field.
E-A-T becomes the filter without which there is no chance to acquire to the top at all, and without meeting its requirements neither links, high textual relevance, nor visual search will make any difference.
Link Profile
Yes, links, although shortened in importance for promotion, are nevertheless a necessity for promoting sites upon Google. And in Runet Google does not present to the associate profile of the site is not thus picky: in a low-competitive recess to get to the summit can assist even runs on low-quality and non-thematic directories.
However, uncovered the CIS countries selection of friends have to pay much more attention: a toxic link can seriously ruin the rating of your site.
The main means of promotion next the encourage of associates are satellite site networks (PBNs) and dropped domains (dropships). PBN are created from drops: there was a good site later reputation and member mass. next it was comprehensibly abandoned, did not extend. Not to lose the good: the domain is bought out, and the site is restored in the search. only here are the tasks and goals it has a completely different: it is needed to adopt to the promoted "money" site.
However, this is not the deserted use of drops. Everyone has heard just about the "sandbox" filter: Google does not trust new sites and artificially restrains their ranking. No situation how good your content is, you won't see the first omnipresent traffic from Google until six months to a year later, or even later.
To overcome this filter, buy out old-fashioned solitary domains subsequently a good reputation and associate profile and handily "glue" it to a other domain by 301 redirect. Thus, the additional site hurriedly appears age and reputation, and bearing in mind them - and positions in search. https://kamaschool.org/members/columngirl31/activity/3787/ are becoming increasingly important. remember the history: afterward the beginning of "Minusinsk" sites that fell under the filter for the use of SEO-links began to frantically get rid of such links. And this is not an easy matter: if you can suitably not pay for rented contacts from "Sapa", later to surgically remove the "eternal" associate is not consequently easy. You habit to door the webmaster of the donor site and somehow persuade him to sever the link. Most often - for other money.
This does not happen if you use multi-level associate profiles. The first level consists of authoritative, high-quality sites, perhaps from your own PBN-network. all dubious associate trash is used for the second, or even third level, without referring to the promoted "money" site directly. admittance more in our article upon linkbuilding.